According to the World Economic Forum Report 2011 [2], the values of subindex – Tourism and travel human, cultural and natural resources for Serbia and surrounding countries showing, that Serbia, along with Bosnia and Herzegovina, has the lowest rank in the region. In addition, a slight, positive change in this subindex for 2011/2010 is observed compared to 2010/2009, as shown in Table 1. The greatest values of this sub-index in the analyzed period were recorded for Montenegro and Croatia.