Establishments that emphasize tranquility and laid-back elements require time for
their guests to absorb the atmosphere. For conference establishments of this type, it
may be a risk if the participants leave the establishment for a couple of hours to take
care of urgent business in their offices or depart to spend the night in their homes.
Consequently, the location should be close enough to their core clients to enable easy
access but sufficiently remote to ensure that distractors are avoided. Other types of
establishment require complementary offerings. The central business hotel (company
A) reported that the proximity to the city’s most popular restaurants added value to the
product. The manager of another establishment explained that although his restaurant
guests appreciated the small-town setting, they also complained about the lack of
nightlife and opportunities to continue the evening after dinner