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7.1 Reasons for going beyond budgetingAs discussed in Section 5, the arguments made by Food Corp for going Beyond Budgeting are in line with some of the arguments made by Beyond Budgeting proponents, such as Hope and Fraser (2003a) and Bogsnes (2009). In particular, the arguments that budgets restrict organizations from adapting to rapidly changing business environments and that budgeting is a costly process were mentioned by Food Corp. At the time of data collection and in previous years, Food Corp faced environmental uncertainty, which caused large budget deviations and made planning difficult. Food Corp felt that this supported the case for changing the budgeting system. In this regard, Food Corp is an example of an organization that changes its budgeting process because its finance people adhere to the arguments made by Beyond Budgeting proponents. In other words, the supply side of the diffusion process succeeded in “selling” the negative story about traditional budgets (see Bjørnenak, 1997, for more on diffusion theory in connection with management accounting innovations).
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