The managers regarded atmosphere as a key aspect and an integrated part of the operations of the company, nourished by friendly and caring attitude among all their
staff members. Atmosphere was described both in amount (little versus a great deal of
atmosphere) and type. Analysis of the interviews showed that a pattern emerged, reflecting a limited set of prototypes or factors, which we have labeled exclusiveness,
tranquility and functionality. Exclusiveness applies to up-scale hotels. Exclusive hotels were typically described as deluxe, extravagant or sumptuous. When the respondents were asked to give examples of this type of atmosphere, some also included trendy hotels, which were described as stylish, seductive and fashionable. Exclusiveness was also said to be uniqueness or one-of-a-kind, as claimed below: