12.3. Benefit Assessment and Enhancement
Rural tourism investment is undertaken largely to improve the economic, environmental and social well being of rural areas. Relatively little is known about the levels of return on different types of investment: almost nothing is known about the long term impact of less tangible forms of investment such as training, strategy planning etc. Typical problems faced by investment planners in rural areas are gaps in knowledge on returns from:
o tourism information centres;
o visitor and heritage centres;
o craft workshops and galleries;.