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The analysis describes the situation, strategy and marketing programs, marketing tools or means for facilitating and coordinating. The components of the marketing plan, each company may vary. The components of the marketing plan, each company may vary. Typically, this consists of important issues. As follows: A marketing plan1. Executive summary, and the content of the plan.2. an analysis of the current market situation.3. SWOT analysis4. marketing objectives5. marketing strategy 6. the compliance program.7. the estimated profit and loss8. control.
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