Marketing of livestock and livestock products is an important
aspect of livestock production and management. Unless there
is a remunerative market for livestock and its products it is not
possible to make livestock production a profitable commercial
venture. Since livestock production is traditionally a way of
living for rural people, marketing system of livestock and livestock
products in rural India will be different than developed
countries. Further, there is a dearth of literature focusing exclusively
on livestock marketing system of rural India (Jha, 1988).
Therefore, livestock marketing in rural India is a virgin field
of research especially in the rural areas of Sundarban islands-a
unique region in the world. Therefore, a study was undertaken
in Sundarban delta of India to gain an insight into the livestock
marketing system and related social realities which will help
in undertaking similar kind of research on a large scale to aid
in the rural development program planning.