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-Legal-political factor:With the requirement to protect the health of consumers and the environment are put on top, the policies of the Government set out has become the challenge for the food industry and General drinking water, beverage industry in particular. When that increased rates of cancer, obesity, diabetes is said to come from one of the ingredients of beverages (colourings, gas gaz, ..) The political situation between countries have more volatility when the competing areas of politics leads to shallow fences for joining the market of beverage companies to multinationals.
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