Blindness to exit strategies: people cannot even conceive of the possibility of abandoning their sacred values or relaxing their commitment to the cause. 3) Immunity to social pressure: it matters not how many people oppose your sacred values, or how close to you they are in other matters. 4) Insensitivity to discounting: in most everyday affairs, distant events and objects have less significance for people than things in the here and now; but matters associated with sacred values, regardless of how far removed in time or space, are more important and motivating than mundane concerns, however immediate.