Companies continue to invest in CRM technologies because they deliver significant return
on investment. As many companies look at their second and third CRM deployments,
decision makers need to understand the trends shaping the future of CRM as well as how
to build a credible and achievable business case. Nucleus’s CRM Benchmark Report
provides all the numbers needed to build the business case for the three core pillars of
CRM: sales, marketing, and customer service automation.