S&W: Internal/ Controllable Factors
o People (Human Resources)
o People and skills (in particular marketing, export experience)
o Staff development
o Properties (Buildings, Equipments and other facilities)
o Processes (Such as quality, finance, M.I.S. etc.)
o Financial resources (debt to
asset ratio and personal equity)
o Governance
o Management/ leadership
o Staff development
o Communication
o Products (Publications etc.)
o Sales
o Products
o Markets
o Capabilities
o Capital structure suppliers
o Customers (market research)
o Intellectual property