10.2. Basilicata (Italy)
Basilicata is a small region in the far south of Italy48. It has two short stretches of coastline but is primarily an inland region. It has rich vegetation and a notable cultural heritage ranging from Greek temples and Roman thermal baths to Norman castles and medieval abbeys. Basilicata has a modest amount of tourism. Tourism has been slowly growing; however, it is very highly concentrated in the summer season and on the coast, with the internal rural area being little visited. Rather than a comprehensive tourism strategy, the approach has been to concentrate on a specific quality initiative. The broad objectives were:
o to develop collaboration between the public and private sectors;
o to understand the needs and expectations of existing and potential markets;
o to help enterprises meet these needs through training and advice;
o to set up and promote a specific quality offer, which would influence others through demonstration.