For example, as a form of cultural
and sustainable tourism, lodging operations in
rural areas can provide local cultural attractions
for tourists and generate income for local communities
in Taiwan (Huang, 2006). European
scholars suggested that ‘‘successful tourism destinations
must offer variety and new tourism
products, addressing special interest niches’’
(p. 331) and health and wellness tourism should
be integrated into rural tourism destination
marketing strategy (Rodrigues et al., 2010).