There are news reports that are not based on a single event. But show a pattern or reveal a concern that is shared by a large number of people. These issues may be related to subjects like healthcare, education, taxation or transportation. They hold the attention of the readers for some time before fading away. For instance, the drinking of milk by Lord Ganesha. This report created mass frenzy, and almost every day you had new reports pouring in. After some time, people forgot about it