“People message me,” he said, “‘Hey, look, your trollface was used here! You oughta sue these guys” I just say ‘Okay, I’ll look at it.’ And I look at it. If it’s a really minor thing, I can’t be bothered with it. It’ll take too much time, and let people have their fun. If they’re not making any significant money on it, it’s like, eh, not a big deal. If you’re publishing a game on a major platform and it’s using my image, it’s kind of hard to ignore.”
“It’s really troublesome when you’re making a game comprised entirely of memes,” he said. “It’s a big problem of copyright infringement, all across the board, and I guess I was the only one with enough time to go out of my way and shake it down.”