resources are the main sources of achieving competitive advantage. Some capabilities need time to be developed, and managerial strategies can also play a crucial role in the
development of new capabilities.
Many empirical researches apply its approach around several main elements
that highlight its major theoretical underpinnings and have demonstrated a positive perspective of performance (Rindova and Kotha, 2001; Aragon, Correa and Sharma,
2003; Oliver and Holzinger, 2008). Under the high situation of all the time changing causes, organization should restructure matching plan strategy such as marketing and