นอกจากนี้ Amabile (1998) ชี้ให้เห็น

นอกจากนี้ Amabile (1998) ชี้ให้เห็นว่านอกเหนือจากทักษะการคิดเชิงสร้างสรรค์และแรงจูงใจความเชี่ยวชาญในการวิจัยและพัฒนา (R&D) และบุคลากรด้านการตลาดในแง่ของความรู้ด้านเทคนิคขั้นตอนและทางปัญญาเป็นตัวขับเคลื่อนหลักในการสร้างแนวคิดใหม่ ๆ .

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The Amabile (1998) pointed out that apart from skills, creative thinking, motivation and expertise in research and development (R & D) and marketing personnel in terms of technical knowledge, process and intellectual property as a driver. primarily to create new ideas.

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In addition, Amabile (1998) suggests that in addition to creative thinking skills and motivation, expertise in research and development (R&D) and marketing personnel in terms of technical knowledge, procedures and intellectual are the main drivers to create new ideas.

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In addition, amabile holmium 19988 and xa0; pointed out the innovative thinking skills and motivation of Peking University; professional knowledge in research and development, R and D. In technical knowledge, procedures and wisdom of marketing personnel, promote innovative thinking.<br>

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