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Business to learn that Japan is a country without resources. Hence the need to have large overseas market mainly. Especially the wealthy countries like the United States or Europe, etc., and the tape recorders have been developed to race competitors. So unique, so he called his tape recorder as "Walk Man" to the international market. It is well known that Japan's pre-World War was of low quality. Thus, exports of goods stamped Made in Japan, so he tried to have the smallest (but SONY sale of good quality), not to be denied clients before using the product. Indeed, when produce has never been done before. Others will see us as lab rats. The view that we sell or not sell well if he will enter the race soon. So when we develop products and then we will get the product out to the market in the first period. We will make a lot of money (SONY research and development spending 6 -10% from sales) when other people do not, we will develop it further away so we always inventing something that has been popular. One piece is very high due York City, where he has developed music for privacy even when traveling on the road. Or on the road will have a bearing on their shoulders the stereo and listen to loud music disturbing others. So he developed by bringing a small tape cassette developed initially by bringing out a record made smaller. Then young pricing can be purchased. Dual headphone use Small and lightweight batteries. Although fighting the accounting department and the ridicule of others. Soon it was proven that it is. With orders not produce on demand. However, although it is already selling well. However, due to the market to new customers. He has developed a pattern York City varying said Newark man who can sell it until now (1988) has reached 20 million units ever. When sold, the more he began to build a distribution network to increase it. Both through direct sales and distributors. However, to sell the Brand of SONY only.
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