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DEVELOP PROFESSIONAL SELL KUNNSKAP1. How can the following characteristic of business-to-business markets affect the denrelasjonell selling activities sellers: larger, but fewer, buyers? Derived requirements? Higher levels of demand fluctuations? 2. how three different purchasing decisions (right rebuyendret rebuy, new task) affect the time and effort a buyer can assign tilde various steps in the decision-making process buy? 3. list and compare the likely functional, psychological, social, situational, ogkunnskap needs (a) a big financial investment and (b) a college student, who both want to buy a new computer. 4. How can a seller working with and helping the business buying in each step in the denprosessen to buy: Recognition of the problem or need the determination of the item and the number of required description of the item and the number of required search and qualification possible acquisition and analysis of proposals evaluation of proposals and the selection of suppliers the choice of an order routine feedback on performance and evaluering5. explain the role of the functional attributes and psychological attributes in the postpurchasefastsettelse of customer satisfaction. 6. How can sales professionals use their knowledge of multiattribute evaluation model to plan and deliver their sales presentation to a buyer? 7. What are the implications for a seller if, when you make a sales call, deoppdage that there is no need gap present? Illustrate the answer with eneksempel. 8. Why have the knowledge and ability to creatively use that knowledge is then unique solutions iopprette important for today's selling in denBusiness-to-business market? 9. explain the concept of communication styles and how a salesperson can fit better flexsin own style to the style to a buyer. How would to sell pure behavior and activities vary as he advances through the forskjelligestadier of sales? Illustrate the answer with examples. 10. What are the consequences of buying the teams for a salesperson selling complex manufacturing equipment to a manufacturer company? Develop an example ytterligereforklare and illustrates the answer.
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