Apple brand is most popular in the world and everyone well known in this brand. Their had a lot of product it is most famous and well known such as I-Phone, I-Pad, I-Pod and MacBook. Majority of customer are believe that quality of the Apple brand, of course presents Apple with an enormous experiment to live up to. The innovative, beautifully-designed, extremely ergonomic, and technology-leading products which Apple delivers are not only designed to match the brand promise, but are fundamental to keeping it. The recent emphasis on the iPhone 5's manufacturing build quality and design standards reflect this importance. Apple fully understands that all aspects of the customer experience are important and that all brand touch-points must reinforce the Apple brand. Apple has expanded and improved its distribution capabilities by opening its own retail stores in key cities around the world in up-market, quality shopping venues.