Global companies should never under

Global companies should never underestimate the effect that culture can have on international assignments. Cultural awareness is much more than simply knowing about a country’s history and geography. It is about understanding how and why cultures work differently. It is also important to understand your own cultural make-up in order to work more effectively, maximize teamwork and strengthen global competence.
"The bank recognised that in order to harmonise working practices within its culturally diverse office, it needed to provide foreign workers with a meaningful understanding of British business culture and communication styles."
The Standard Bank Group operates in 38 different countries and its London office alone has 56 nationalities. This wide range of nationalities needs to communicate effectively in order to work as one team. The bank recognized that in order to harmonize working practices within its culturally diverse office, it needed to provide foreign workers with a meaningful understanding of British business culture and communication styles. It also needed to offer practical support which allowed employees to cope with the challenges of living and working in an unfamiliar environment; their reactions to day-to-day issues such as the weather, public transport and social etiquette are often the most visible manifestations of culture shock.
Standard Bank has engaged Communicaid,a Europeans culture and communication skills consultancy, to design a tailored training solution which introduces delegates to some of the key cultural differences that they are likely to face in the UK.

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全球公司，永远都不应该低估，文化对国际分配的影响。文化意识是不是简单地了解一个国家的历史和地理的更多。这是关于理解如何和为什么文化有不同的工作。这也是了解你自己的文化化妆更有效地工作重要，最大限度地提高团队合作和加强全球竞争力。
“银行承认，为了协调工作实践在其多元文化的办公室，它需要提供外国工人的有意义的了解英国的商业文化和交际的方式。”
标准银行集团在38个不同的国家，其伦敦办事处的就有56个民族。这种广泛的民族需要有效的沟通，为了工作作为一个团队。银行承认，为了协调工作实践在其多元文化的办公室，它需要提供外国工人的有意义的了解英国的商业文化与交际风格。它还需要提供实际的支持，允许员工应对生活的挑战和一个陌生的环境中工作；他们如天气日常问题的反应，公共交通和社会礼仪往往是文化冲击最明显的表现。
标准银行从事communicaid，一个欧洲文化和沟通技巧的咨询，设计一个定制的培训解决方案，介绍了代表们的一些关键的文化差异，他们可能在英国的脸。