Tourism can be a powerful destructive force, particularly in the hands of those looking for short term gain. When ecologically sensitive areas are not well managed, the results can be dire. Although tourists are becoming more aware of their negative impact, few will actively try to reduce it unless prompted to do so. The rules of travel should be set by the destinations themselves. They need to lead the way by declaring what is and isn’t acceptable and then sticking to it. Tourists will respect natural attractions more if it’s clear that the local communities hold them in high regard.