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2.4.1. Situation <br>Activity trade promotion of joint stock companies Najimex still weak, the company only uses a number of tools such as advertising promotion through newspapers, websites, participation in fairs, but efficiency is not high. <br>Najimex joint stock companies now concentrate production for export to foreign markets that no export forms in place. This lane for the company's products not directly to consumers overseas. <br>Companies have built up their own Web page, but the content and form are still sketchy, missing important information related to the products as well as speaks to the objectives, business direction of the company to the customer known restaurant and a trust in the operation and development of the company.
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