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This section will explore the dimensions and results offered by the GLOBE project to compare and contrast the Brazilian and American cultures. In other words, the GLOBE study’s societal values (‘should be’) will be used to analyze the culture of Brazil. The GLOBE project clusters societies based on similar scores and regional traits (Gupta and Hanges 2004). In this regard, the U.S.A. is in the Anglo cluster while Brazil is in the Latin American cluster (unlike Ronen and Shenkar (1985) who listed Brazil as an independent nation that did not fit a cultural cluster).
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