11.6. A quality brand and regional label
Brand identity may increase awareness of the destination among its identified target market segments. A brand is the way in which consumers perceive or distinguish a destination. To be effective, a brand should unify all of rural‘s functional (recreation and events) and emotional benefits (fun, culture and solitude) under one all-inclusive identity (image and positioning statement) to create an indelible impression in the mind of the consumer.
11.7. Funding
Identify creative ways to support rural tourism funding in an effort to maximize and leverage existing marketing efforts. The long-term sustainability of tourism rests on the ability of community leaders and tourism professionals to maximize its benefits and minimize its costs.