advertisers can take advantage of accessibility and easy-to-use touchscreens to create effective mobile ad solutions and campaigns that enhance the overall user experience. As mobile users continue to turn to apps for planning, there’s potential to provide incremental reach and increase engagement time with travel brands, thereby spurring higher category reach, as well mobile purchase and booking conversion.
“With the steady growth of mobile adoption and content consumption, we’ve seen an increase in on-the-go travel planning – more than one-third of mobile device owners, according to the study,” said Noah Tratt, global vice president of Expedia Media Solutions. “The findings also show a significant number of consumers rely on OTAs for destination ideas, and we’ve developed a mobile strategy to help our advertisers reach travelers during critical planning phases, allowing them to influence customer decisions and optimize the experience closer to purchase.”
Expedia Media Solutions currently offers mobile targeting solutions for Expedia.com®, Hotels.com® and Hotwire®. In addition, Expedia Media Solutions expects to launch sponsored search results – Expedia’s Travel Ads program – on Expedia.com mobile and display ads on Hotels.com mobile later this month. Additional mobile display ad opportunities will be available in Q1 2013.