Product involvement is commonly def

Product involvement is commonly defined as a consumer‟s enduring
perceptions of the importance of the p
roduct category based on the
consumer‟s inherent needs, values, and interests (e.g. De Wulf,
Odekerken
-
Schröder and Lacobucci,
2001; Mittal, 1995; Zaichkowsky, 1985). Since it
was first introduced to marketing, the concept of involvement has been
extensiv
ely used as a moderating or explanatory variable in consumer
behaviour (Dholakia, 1997; 1998). It is regarded as a central framework, vital
to understanding consumer decision
-
making behaviour and associated
communications (Chakravarti and Janiszewski, 200
3; Fill, 1999)

Results (English) 3:

产品涉入度通常被定义为消费者的持久‟对磷的重要性的看法基于产品类别‟消费者的内在需求，价值观和利益（如德沃尔夫，odekerken—Schr der和ö拉科布奇，2001；米塔尔，1995；Zaichkowsky，1985）。因为它首先介绍了营销，参与的概念已经具伊利作为调节或消费者解释变量行为（Dholakia，1997；1998）。它被认为是一个重要的框架了解消费者决策—行为和关联通信（Chakravarti和尼舍夫斯基，2003；填充，1999）