Political:
Since some new members joint into European Union, the tariff decline quite a lot, it is a big effect to Dior's export and import business. Expanding new business line and opening new stores in different areas is one of Dior's most important strategies. It brought a lot of benefits and challenges to Dior. Reduced price of some products to improve its competitive to other luxury brands, and expanding its overseas plan, especially plan in Asian market.
Find out more from UK Essays here: http://www.ukessays.com/essays/marketing/christian-dior-designer-marketing-essay.php#ixzz3WXmuPIUM