In recent years, increasing attention has been paid to the effects of tourism and related developments upon the environment of ‘destination areas’. The increasing popularity of the concept of sustainable development has resulted in tourism being viewed as an activity which could easily be developed along those appropriate lines. It is argued, however, that such a viewpoint is often simplistic and naïve, because of a lack of understanding of the complex nature of tourism. While tourism is dependent upon the environment for much of its well-being, the prevailing lack of knowledge, responsibility, and long-term planning, has often resulted in development which is neither environmentally nor culturally sympathetic to the host area and community.