Results (
Thai) 2:
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each group is required to set up a new established airline in thailand. Required description are:
- name of airline
- mission/vision/slogan
-brand values/brand promise
-organisation chart
-Airline business model(inter/domestic/charter etc.)
-Number of employees
-Current and future flight plans (destinations,flight schedules)
-corporate identities: logo,tagline,uniform (also explain how you get those identities)
-Airline operations (aircraft type, maintenance, reservation system)
-Marketing plan and strategies
# how are you going to launch your brand in the beginning?
# How are you going to build your brand awareness?
# initiate least one CRM program for your airline
# initiate least one CSR program for your airline
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