Introduction
Global active mobile phones will grow at a CAGR of 3.4% between 2013 and 2017, reaching 4.3 billion units. The primary growth driver will be demand from emerging markets, where connection growth will continue to fuel handset shipments.
Highlights
Android will dominate the smartphone market over the next five years. Ovum estimates that Android-based smartphones will grow at a CAGR of 15.0% over the forecast period, and will account for 51% of active smartphone in 2017. This growth will be driven by the large number of handset vendors using Android as their primary smartphone platform.
Apple has defined the smartphone market since it introduced the iPhone in 2007. While it will continue to be a key player and innovator in the market over the forecast period, it will remain behind Android in terms of active phones.
The BlackBerry platform will still represent 10% of active smartphones in 2017, by which date Microsoft will have established Windows Phone as a relevant smartphone platform by 2017, despite its slow start.
Features and Benefits
Provides a country-level view of mobile phone and smartphone penetration.
Provides a country-level view of smartphone platform adoption.
Key Questions Answered
When will there be more smartphone users than users of feature phones?
How quickly will feature phone usage decline?