Marketing and sales:
Qatar airways achieved competitive advantage in the marketplace, therefore have initiated their premier club cards, and also maintain communication with their customers through a range of channels.
Support activities
Procurement
Qatar airways gains competitive advantage in its procurement functions through its size and benefits greatly through economies of scale.
Technology development
Qatar airways have also recognized the importance of technological innovations and periodically invest in technological innovations for greater customer satisfaction.
Human Resources Management
The importance of employees for gaining competitive advantage is immense, especially in services companies. Qatar airways view their employees as an efficient source for gaining competitive advantage and therefore regularly devise programs and initiatives to increase employee job satisfaction levels and increase their efficiency.
Firm infrastructure
Firm infrastructure is another important support activity for the business and includes strategic planning, management information system and financial planning. Competitive advantage in terms of firm infrastructure is gained by Qatar airways through its efficient hierarchy structure and vast amount of information, knowledge and expertise that the company possess.