External branding includes all the elements that people can see such as your logo, social media, brand colors, blog, and print and web design. Your external branding is like your billboard: it’s what connects your potential customers to your brand, makes them interested, influences their opinion of your brand, and ultimately makes them invest in your products or services. It’s the visual branding and design that makes your customers engaged with, and eventually loyal to, your brand.Your company’s external branding will communicate your internal branding to the public. For example, the colors and typography used in your external branding will be drawn from the emotions and target profiles you indicated during the internal branding process.