This Benchmark Report is designed to provide CRM decision makers and sales people with
the key data they need to build the business case for a CRM deployment, including a
benefits framework with average data and guidelines for estimating potential benefits of
sales force automation, marketing automation, and customer service automation in the
following areas:
Sales force automation
Increased sales force productivity
Reduced administrative overhead
Increased profits
Increased marketing productivity
Marketing automation
Increased marketing productivity
Reduced administrative overhead
Increased sales force productivity
Increased profits
Reduced customer churn
Customer service automation
Increased service agent productivity
Increased sales force productivity
Reduced administrative overhead
Reduced customer churn
The average and ranges of data in this report can be used as a starting point for building
the business case for a new or incremental CRM investment and are included in the
associated Nucleus business case tool, m156 - Nucleus Research 2013 CRM Financial
Business Tool. The tool is available for download at NucleusResearch.com and is designed
to provide companies with a streamlined, straightforward way to use the data to build a
business case for CRM.