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The role of Marketing:Marketing has the role as a bridge between the operation of the business and the market, ensuring your business activities geared to the market, taking the business target market. In other words marketing task is created for the business customer. Using marketing in business planning work will help to make business plan guideline is derived from the market. This is the fundamental difference about the nature of the work planned in a market economy than the work plan in the economy centralized planning.In the competitive conditions on the market sharply, only the business would know the direction to new markets is likely to exist.Basic functions of Marketing:The function of marketing in business activities always only for business knows the four following basic content:Who are the target customers of the business? They have these characteristics? Needs, their desires? (Clear)The business environment of the business has positive effects, negative how to business? (Understanding the business environment)The rivals are competing with business? They are weak in comparison to how powerful business? (Understanding the competition)What strengths have business and marketing strategies used to affect customers? (Understanding the capabilities and potential of the business)
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