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Indeed, at present the majority of enterprises are aware of the changes in this marketing concept, including small-scale enterprises. They also had ideas, or powerful, or fragmented, the application of modern marketing perspective in business, trying to learn, listen to the needs of customers to be adjusted their products and services as appropriate. However, the level of success in applying modern marketing of various businesses by the way, the ability to comprehend and grasp the market, ... Also, to be able to exist and develop a strong, lasting and stable, businesses need to apply additional social marketing perspective in the manufacturing process of their business, pay attention to the support activities, helping to maintain and develop interest interests of consumers and society. For instance, businesses can research technologies to create products good for health of the users, is committed not use these components, chemicals and technologies harmful to the environment, there are actions protect and develop green and clean environment ...
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