work on perfecting the value package. Take this opportunity to develop a "complete product" for the consumer.
While some innovators rush to try the first product on the market, improving the performance of the product and
improving the marketing mix may be more important. When introduced, a complete product will more likely
fulfill the promises made during development. If it is imperative to be the first product into the marketplace, target
the market carefully. Identify those innovators and early adopters who will be trying the product immediately
after introduction. Qu