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The view of the classic NPD literature suggests that fundraising among users may complement the work of the company's specialists within the concept of creating NPD concepts as it is believed that the "best" approach to practice may be more frequent. Not in combination of the two extremes, however, the study of the Marion K. Poetz and Martin Schreier period of 2012, which is important to demonstrate the user's participation in the creation of ideas.
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