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2.2.1. Target market (EU) [1, 17]<br>Over the years, Najimex Joint stock company has continuously improved and enhanced its production capacity, creating its own brand as well as contributing to the development of handicraft industry in general and of Nam Dinh Province in particular. Achieving these achievements is because the company has promoted its creativity, actively finding, exploiting the market, expanding its relationships, which must be followed by the results of the company gained in conquering a difficult market as Europe.
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