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1. increase revenue from sales (Sale Revenue Increase) to focus on building relationships with customers, customer loyalty was born in order to make use of goods or services (Customer Loyalty) provides increased revenue and cost for customers. Or pull back the goods or services again. 2. increase efficiency in decision-making processes (Improving Integration of Decision Making Process) to enhance coordination in the Organization's various factions, particularly the use of database systems and management can extract data from various systems and policies decided, such as the details of the customer contacts into Customer Manager, the details of the customer's payments from the Sales Department, marketing activities that offer individual, group, or individuals from marketing (Marketing) and controlling the quantity of items in each range from inventory (Inventory Control), etc. 3. increase efficiency in operations (Enhanced Operational Efficiency) to customer relationship management (CRM) helps increase the performance of the Department of the company. The information derived from the communication channel such as phone, Fax and email (Email), etc.
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