Such example is KLM Meet & Seat (KLM.com, 2012/2). The
idea of the service is to allow the passengers on long-haul flights to check the other passengers’
social media profiles (such as Facebook and LinkedIn) and choose their seat next to people they
seem to like based on this data. KLM offers an option to manage what kind of information a
passenger wants others to see as well as removes all data 48 hours after the flight. Very recently,
AirBaltic introduced similar program, called SeatBuddy (Simpliflying.com, 2012). Instead of
sharing social media profiles of passengers, SeatBuddy offers to choose whether you would like
to take a rest during the flight, have a business talk or concentrate on working. Moreover, the
program takes a step further, asking whether a neighbor should speak the same language, work in
the same industry or share the same hobby. Furthermore, a passenger can save a profile of his or
her preferences and use it on another frequent flyer programs, given that they have implemented
similar system. Such programs may also bring airlines extra revenue if made paid program, but
in any case they will make airline travelling a completely new social experience.