professionals. Examples of product branding according to Yu Xie andBog translation - professionals. Examples of product branding according to Yu Xie andBog Indonesian how to say

professionals. Examples of product

professionals. Examples of product branding according to Yu Xie and
Boggs include [7] Sprite under the Coca Cola Corporation, Lux and
Dove which are products of Unilever among others.
One of the major reasons why some firms adopt product brand
strategy stems from the fact it is very flexible and therefore allows firms
to position themselves against different segments in different market.
However, the marketing cost may be very high when a product brand is
targeted towards different small segments through different brands [7].
Also with product brand strategy, a failure of one brand will not affect
another brand or the name of the company simply because every brand
is individually different.
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profesional. Contoh branding produk menurut Yu Xie danBoggs termasuk Sprite [7] di bawah Corporation Coca Cola, Lux danDove yang merupakan produk dari Unilever antara lain.Salah satu alasan utama mengapa beberapa perusahaan mengadopsi merek produkstrategi berasal dari fakta ini sangat fleksibel dan karena itu memungkinkan perusahaanuntuk memosisikan diri terhadap segmen yang berbeda di pasar yang berbeda.Namun, biaya pemasaran mungkin sangat tinggi ketika adalah sebuah merek produkditargetkan untuk segmen kecil yang berbeda melalui berbagai merek [7].Juga dengan strategi merek produk, kegagalan satu merek tidak akan mempengaruhimerek lain atau nama perusahaan hanya karena setiap merekini secara individu berbeda.
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