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Reporting frequency is also important.Not all metrics are created equal. Someare more important to monitor in realtime, while others are more meaningfulwhen reviewed over the long term,due to fluctuation from period to period.Additionally, the frequency of reviewmay differ based on the audience. Seniormanagement may review some metricsquarterly, but operational managementmight review similar metrics monthly orweekly to make timely decisions. Moreover,if reports are sent to senior managementmore frequently than necessary, orif they contain too much detail or are noteasy to generate, the organization couldbe expending resources unnecessarily.Executives may not be able to focus onwhat really matters if the volume of informationthey receive is too high.HOW ACCURATE AND TIMELY IS THE
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