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In the beverage industry, PepsiCo and Coke are two leading companies in the market of soft drinks around the world. With industry-leading position, companies tend to expand the company by the acquisition of a small company in the market that the company said have potential. (Coke bought the company in North America and a 30% increase in results from this area). With the development of science and technology has helped improve productivity, generate significant products as well as develop new products to meet customer needs. Besides, the factors negatively affecting this sector as the main safeguard consumer health and environmental protection on a harder, forcing the soft drink is standard. Combined with financial problems on a tough, consumers must weigh will choose products while they are increasingly interested in its health is the major hurdle for the beverage industry.
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