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And the constraints on our tastes are diverse and powerful. Our consumer society, focused on standardization, fast and large-scale production is, in its very structures, a formidable steamroller of taste. This uniformity of tastes in music as well as in the visual and culinary arts now has an international and therefore "ethnocide" dimension, further accelerated by the omnipotence of technology. We eat the same burgers in San Francisco, Paris, Moscow and Beijing, children have the same dreams and their imagination is fed in the same way in Los Angeles, Miami, Tokyo and Marne la Vallée. It is appallingly banal to say that tastes no longer depend on free will but on the financial weight and the strength of market penetration by multinationals that sell look, decoration, design, record, television programmes , burgers and leisure activities.
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