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The marketing communication is made to emphasize that the purpose of the communication is to understand branding. Goods and services are compliant with the manufacturer wants to communicate, consumers get to know. Whether to communicate with words, pictures, or images, sound or smell, flavor, called the image as a function of the marketing communications executives who must plan and application of various media tools, send a message to the customer correctly without tools in the communication in order to convey information and directs the customer to know it will be a channel similar to the journalism students use.
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