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Famous for the abode of man-eating Royal Bengal tiger Sundarban is a UNESCO
world heritage site, biosphere reserve, largest delta and largest mangrove eco-system
in the world.
Agriculture and animal husbandry is the primary livelihood of people
living in this region. Marketing is an important aspect of livestock production which
has complementary and supplementary relationship with agriculture.
Therefore, livestock
and livestock products marketing in rural Sundarban is a virgin field of research.
Since, interview and questionnaire-based research largely fail to capture the diversity
and complexity of rural social reality case study method of PRA (Participatory Rural
Appraisal) was used to understand livestock marketing system in four selected villages
of Sundarban delta in India.
Villages were selected based on backwardness, remoteness,
and livelihood. Listing, topical interview, oral trend and ranking methods of PRA
were employed to collect data. Data was verified through personal observation and
key-informant discussion. Study reveals that a localized informal marketing system
existed in the study area with a linkage to larger market of outside via the middleman
(vendor). Further, it seems that marketing of livestock and its products was secondary
to livestock production.
Rules and regulations of marketing as well as the price
of livestock and its products were standardized and determined informally based on
local criteria and external market forces
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