Unless your competition is one of the thousands of start-ups coming to market, or incumbents like Cisco or IBM. Even dairy farmers use social media. You can be sure your markets are using social media to talk about your products and services.
You might want to ask that question again. Even the stodgiest companies have blogs, wikis and other pieces of the social media puzzle running. And, once again, your customers are probably using it to talk with other customers.
Be one jump ahead, be a trail blazer
Here are some good links showing how both civilization AND its adversaries are using social media to achieve military outcomes: http://www.au.af.mil/info-ops/socialmedia.htm#adversarial
As shown above, a huge number of companies are using it for social media marketing purposes: A Wiki of Social Media Marketing Examples. And here’s a growing list or organisations using social media in the workplace.
Actually an objection: “We want to be on the cutting edge not the bleeding edge.” Well, the bleeding edge has already come & the cutting edge is now or passing. + there isn’t anything that a well-written SM policy can’t solve 2protect u legally.
When did you last research your competition? My competition use it. And in any case, IF your competition doesn’t use it, all the more reason for you to start – it’s a niche market for you
Who cares whether they are or not, it’s always better to be one step ahead
If your decision about whether or not to engage in a business activity is based on whether or not your competition is doing it, then you have much bigger business problems than social media to address. Last I checked, one of the key tenets in business was to be the FIRST one to do something innovative, not the last. If your competition isn’t using social media, you, in fact, have a golden opportunity to be first in class. I’d suggest that you seize it.
Don’t all business gurus tell you to do things your competition isn’t doing to get ahead in business? Do you really have this as a reason for banning social media at work? Duh!
Aren’t you looking for every competitive advantage you can? Why would you even think of not considering a possible advantage?
The obvious responses to this are, “How do you know if you’re not on any social media platforms yourself?” and “Are your competitors the only stakeholders that matter? What about clients and prospects?” The minute organizations start collecting the competitive intelligence to address these questions, they’ll realize the power and potential value of social media.
Oh, dear, think again, please; if you are worried about what your competition is doing, or not doing, you are asking the wrong question. It’s not what your competition is doing, but more why are your customers already talking to your competition using all of these social tools and engaging on meaningful and trustworthy conversations? You should be asking yourself why are they talking about your competitors’ products and not your own? You should be asking yourself why are they becoming the brand of your competitors’ products so strongly that other customers and business partners are starting to pay attention to them and listening to them?That’s the set of questions you should be asking about. Whether we like it or not, we are at a point in time where social networking tools are just so pervasive that there isn’t any business out there which may not have been toying with the idea of improving the way they work, collaborate and share their knowledge with customers, as well as internally, using these social tools. You should not be an exception. You can’t afford it at this point in time. If you have, you have already missed out a huge opportunity.
I think this one just proves the whole video was a joke.And its easy to prove wrong. Do a Twitter search, do a search for a Facebook presence. Take screenshots, put them in a PowerPoint presentation. Point out how many people are following your competition, and perhaps point out some conversations the competition is having that could impact your bottom line. Send it to your stakeholders.
Factually untrue, in our industry. There are social media leaders in our industry, and we aren’t one of them.
- See more at: http://c4lpt.co.uk/social-learning-handbook/10-reasons-not-to-ban-social-media-in-organisations/#sthash.gyHL5mRX.dpuf