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That is the issue that in addition to the marketing function no function would be able to answer. Based on the basic issues on the business, build yourself a marketing-mix policy consistent with the market, the best way to meet the needs of customers.In summary, the marketing management function plays a very important role and is one of four indispensable function in enterprises (manufacturing functions, functions in finance, human resource management and marketing functions). This requires enterprises to develop the marketing function if it wants to survive and develop in the market.
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