Design
Pottery factories include art directors whose job it is to conceive marketable goods for the pottery company. Generally the art director, working with marketers, develops or creates an idea of a new creation. (Interestingly, many pottery companies are reproducing old forms popular decades ago such as brightly-colored Fiesta Ware so that new design is not necessary or desirable in all cases.) The art director then works with a clay modeler, who produces an original form of the creation to the art director's specifications. If the form is deemed a viable candidate for production, the mold maker makes a plaster master for the jiggering machine (which essentially traces a master shape onto a production piece) or a hollow into which clay is poured in order to form a production piece.